Competitive Intelligence

Competitive Intelligence (CI)

CI is a systematic and ethical program for gathering and analyzing information about your competitors' activities and general business trends to further your own company's goals.

--Society of Competitive Intelligence Professionals (SCIP)

CI in China

• CI originated from the scientific and technological intelligence system under the centrally planned economy
• CI is in greater demand in foreign-invested businesses
• Leading domestic companies have their own CI departments
• CI draws greater attention of domestic businesses

CI Research

As we have extended from business credit reporting to market research, our interest has grown beyond credit information to information about your competitors':

• production and marketing: from manufacturing base till sales to end-users, 4P, product lines, sales results, distribution channels, promotion strategy, pricing policy, profit allocation, etc.
• raw material supply: names of suppliers and their distribution, buyer-supplier relationship
• background: shareholders (individual and institutional shareholders) and their shares, organization structure, senior executives, line and nature of business, business scope, history and evolution, etc.
• logistic system: storage and delivery in comparison with industrial yardsticks, supply chains and sales management
• human resources: policies relating recruitment, training, salary and incentives, employee quality, performance assessment, etc.
• production performance: production equipment, production people and technology updating
• overall competitiveness: review of production, business operation and other aspects critically, results of SWOT and BCG analysis, and our findings in research
• financial standing: financial statements obtained from official source, careful analysis in multiple ways, prudent conclusions in combination of actual business performance