Database Management Services
See your customer from every angle and you’ll
see all the opportunities you’ve
been missing
Improving the quality and completeness of your
business customer information is a challenge. Different departments within
your company have different views of the customer— and different points of
contact. Your business systems collect customer information in inconsistent,
incomplete formats. So give your sales and marketing teams a complete
picture of the customer with Database Management Services.
Our Database Management Services allow you to have DUNSRight™ Quality Process so you can cleanse, integrate, and enhance your customer information. With Database Management Services, you’ll be able to maintain information quality more cost efficiently than if you built your own system from scratch.
Database analysis
Assess the quality and
completeness of your customer database and see how our information
dramatically increases its business value.
Database optimization
Link to our global database
to standardize customer information formats, correct inaccuracies and add
missing information.
Cleanse:
Parse, normalize and standardize name, address and correct related data
elements.
Integrate: Match cleansed records to our
database and use the DUNS Number to integrate multiple views of the
customer.
Enrich: Increase the business value of
your integrated customer information by adding additional information from
our global business database, such as SIC codes, corporate linkage, payment
information and other business events.
Investigate: Manually verify existing
records or build new records for customers that did not meet requirements
for matching to our database.
Format: Return customer information in
the file format required for a specific application or database.
Database management
Get an integrated, complete view of your customers to drive maximum value from your enterprise systems and Sales and Marketing efforts.
Business Benefits
- Identify new
opportunities within your existing account base
- Enhance what you know
about your customers so you can prioritize to serve your most profitable
ones
- Improve response rates
from your marketing campaigns, while reducing costs
- Reduce IT
infrastructure costs – no dedicated software or hardware is required